Our Story
About Plushmere
Plushmere is a small boutique of heirloom plush: jointed mohair teddy bears, velvet bunnies and woodland friends, made in limited runs to be loved now and kept for years.
Our Philosophy
Friends worth keeping
At Plushmere, we believe a soft toy should be hugged every day and still be loved years from now, then handed on.
We started with a simple wish: a toy shop where every bear, bunny and fox has a real face and a fabric you want to touch. So we keep the shelves small and make each friend in limited runs.
What We Stand For
Our Values
01
Chosen with Care
Every bear, bunny and fox is chosen for its fabric, its face and how it feels in the arms.
02
Made for Hugging
Soft enough for the cot and sturdy enough for daily play, from a pocket bunny to a jointed bear.
03
Made to Last
Mohair, alpaca, velvet and linen in classic shapes, so a first friend can become a family keepsake.
Say Hello
Come and Say Hello
Browse the shop, or get in touch — we would love to help you find something worth keeping.